You can put your media skills to use in a retail environment. From media sales to creating advertising campaigns, there are plenty of opportunities in retail. Learn all about it with Blain’s Farm & Fleet.
Working in retail isn’t only about working in a brick and mortar store. There are various departments that make up a retail company—marketing, e-commerce, human resources, accounting, engineering…the list goes on. Within that realm is also print/broadcast/radio media. Merging the three together can result in a cohesive and successful marketing campaign and media sales.
Part of marketing is working with clients and/or vendors on their personalized media package. Some clients may benefit from a television commercial while other clients may reach their audience through a print ad. It comes down to knowing products, target audiences and what works best for each client.
Another part of media marketing is working with public relations and event coordinators. Press releases on company news and events are just as important as letting customers know about sales and new products. Building a brand, and keeping a loyal audience, can and usually is influenced by what a company does outside of their stores. From charity events to business presentations, it's important to share the company's accomplishments outside of just the products they sell.
At Blain’s Farm & Fleet, our marketing department works closely with vendors, buyers, store managers and more to create media campaigns that speak to our customers. If you’re interested in becoming a part of the Blain’s family, search our jobs in Wisconsin, Iowa and Illinois. If there are no positions open that you’re interested in, but still want to join our family-owned company, join our Talent Network. You’ll receive email updates on any new job openings of interest.